Newsletter - February 9, 2025

Written By Ashley Flores

Investing in Your Growth: The Value of PRCA Mobile

As professionals in our field, we know that every word, every gesture, and every interview shapes our reputation—or our company’s. Whether we’re preparing for our own media appearances or coaching clients and staff, the ability to communicate with clarity and confidence is essential.

That’s why I’m excited about this month’s PRCA Mobile meeting, where Miss Alabama 2023, Brianna Burrell, will share expert insights on media training and interview techniques designed specifically for public relations professionals. Whether you have PR responsibilities, want to elevate your brand, or are guiding others, this session will equip you with the tools to handle interviews like a pro, coach clients through media interactions, and ensure your messaging makes a lasting impact.

At its core, PRCA Mobile is about providing real value—not just through networking but by ensuring our members have access to practical, actionable insights that strengthen our skills and elevate our profession. This month’s meeting is a prime example of how involvement in PRCA helps you stay ahead in the ever-evolving world of communications. I encourage you to attend, engage, and take full advantage of this opportunity—whether to learn something new or to refine a skill you may not have realized you needed. When we invest in our growth, we elevate not only ourselves but also the reputation of our entire industry.

Reserve your spot today, and let’s sharpen our skills together!

Kerry Cohen - Board President, 2025 PRCA - Mobile Chapter

Assistant Director, Marketing and Communications

University of South Alabama

February Luncheon: Interview Tips and Media Training with Brianna Burrell

Learn From the Best: Media Training With Miss Alabama 2023

Join us for the February PRCA Luncheon on February 27, featuring Brianna Burrell, former Miss Alabama 2023 and TRIO Project Specialist at Coastal Alabama Community College. Bri will share valuable insights on media training and interview techniques specifically tailored for public relations professionals. Whether you’re preparing for an interview or coaching clients through media interactions, this session is packed with practical advice to enhance your media communication skills.

The meeting will be held at Innovation Portal (Large Flex Room) from 11:30 a.m. to 1 p.m. Don’t miss this opportunity to learn from Bri’s unique experience both in front of the camera and behind the scenes!

Event Details

  • Location: Innovation Portal, 358 St. Louis St., Mobile, AL 36602

  • Time: 11:30 a.m. – 1 p.m.

  • Cost: $25 for 2025 PRCA members; $25 for PRCA student members; $30 for guests

PRCA Mobile Board of Directors 

  • President: Kerry Cohen, Assistant Director of Marketing and Communication, University of South Alabama, College of Education and Professional Studies

  • President Elect: Angela Levins, Public Relations Director, Dauphin Island Sea Lab

  • VP Finance: Meg Murdock, Director of Sales, Hampton Inn Providence Park

  • VP Membership: Devon Calametti, Director of Marketing and Communications, Mobile Airport Authority

  • VP Programs Co-Chair: Kimberly Dunn, Communication Assistant, Mobile County Public School System

  • VP Programs Co-Chair: Jorjalyn Lofton, Marketing Coordinator, Better Business Bureau Serving Central and South Alabama

  • VP Projects Co-Chair: Dena Pollard, Public Affairs Manager, Mobile County Commission

  • VP Projects Co-Chair: Khendyll Mack, Creative Assistant, Feels Foreal Co.

  • Secretary: Kathryn Fuller, Client Services Director, JJPR Agency

  • Community Service: Marcus Mitchell, Public Relations Officer, Mobile Public Library

  • VP Communications: Anne Hadaway, Information Specialist, Better Business Bureau Serving Central and South Alabama

  • VP Communications, Publicity: Ashley Flores, Director of City Council Communications & Community Engagement, City of Mobile

  • Accreditation: Deb York Salisbury, Owner, Content Fresh

  • Student Affairs: BessMorgan Baluyut, Marketing Manager, Mobile Chamber of Commerce

  • Historian: Guy Busby, Marketing Communications Manager, City of Foley

  • At-Large: Barbara Charnetski, Underwriting Account Executive and Community Liaison, Alabama Public Radio

  • Past President: Courtney Steele, Director of Marketing and Public Relations, Bishop State Community College

  • Board Advisor: Joy Washington, Director of Public Relations, University of South Alabama

Ashley Flores
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