Welcome to the Wild World of Communication – PRCA Mobile Toolkit25!
Explore the ever-evolving landscape of public relations and communications with this action-packed, one-day conference. From visual storytelling to AI, from professional positioning to mental wellness—this year’s lineup is designed to inspire, educate, and connect.
Registration Includes:
Access to six jam-packed sessions
Breakfast and Lunch
Swag Bag
Entry into a $50 gift card drawing (if registered during the early-bird period)
Please share any food allergies or vegetarian requests during registration.
Get Involved:
Donate goody bag items (60–70 preferred)
Provide a door prize
Secure sponsorships or in-kind support
Let’s step into the wild—together.
Toolkit 2025 Schedule
7:30 am - 2:30 pm
Jungle Java & Connections | 7:30 am
Start your day the right way: Sign in, grab your Kangaroo Pouch, and enjoy a hot breakfast from Greer’s Catering while mingling with fellow professionals. A casual kick-off designed to fuel conversation, connection, and curiosity.
Opening Expedition | 8:00 am
Expedition I: Through the Canopy: Visual Storytelling in the Wild
Speaker: TBA
Expedition II: Climbing Vines: Position Yourself for Growth
Speaker: Cam Jackson
In the dense landscape of professional life, knowing how to grow—and where to grow—is critical. This session offers insight into how to build intentional relationships, network with authenticity, and strategically position yourself for new opportunities. You’ll leave with tools to strengthen your personal brand, tips for navigating industry events with purpose, and ideas for how to turn casual connections into career-defining collaborations.
Expedition III: AI in the Wild: Navigating Crisis with Ethical Tech
Speaker: TBA
AI may be the newest trailblazer in our communications toolkit, but using it wisely—especially during a crisis—requires ethical grounding and smart application. This session explores real-world use cases and boundaries for artificial intelligence in public relations and crisis response. You’ll learn how to stay ahead of emerging technologies, deploy AI tools that support—not replace—human judgment, and maintain trust in high-stakes moments. No deep tech knowledge required—just curiosity and an open mind.
Campfire Chat I:
Bridging the Gap - Be the Unicorn in the Jungle | 11:15 am - 12 pm
This panel brings together seasoned professionals in public relations, journalism, marketing, design and events to explore what it means to grow with your work, and rise to meet the moment. As job descriptions shift and communication needs evolve, these pros share how they’ve stretched their skills, embraced new tools and adapted to stay effective and relevant. In a fast-paced, ever-changing environment, today’s “unicorn” communicator must understand how all parts of the messaging ecosystem connect, from concept to execution.
Lunch and Chat:
Taming the Wild Within: Stress, Balance, and Mental Wellness
12 pm - 1pm Lunch | 12:30 - 1pm Lunch Chat with Speaker
Enjoy a catered lunch as you learn practical tools to manage stress, find balance, and boost mental wellness in a busy professional life.
Campfire Chat II: From Campfire to Command Post
Winning a Seat at the Table | 1:15 pm - 2 pm
Too often, public relations and communication professionals are brought in after key decisions are made—or worse, during a crisis. This session will flip that script. From Campfire to Command Post explores how to position yourself as a strategic partner at the leadership table. Learn how to earn trust, demonstrate value, and move from a reactive role to a proactive one. Whether you work within a large organization, lead a small team, or consult independently, this conversation will offer practical tools to elevate your role and amplify your impact.